The beauty and personal care market has been a powerhouse of growth and innovation over the last few years, with self-care and wellness becoming more and more important to consumers worldwide.
Today, economic uncertainty, market saturation, and evolving consumer preferences threaten that progress, requiring industry leaders to develop a new growth strategy.
To win over sceptical consumers and demonstrate their worth beyond the hype, cosmetics companies must improve the sourcing and composition of their products.
Consult our Advisers to evaluate how a cleaner formulation (without paraben, silicon, etc.) and ethical and sustainable sourcing can enhance the perceived quality of your products.
If your footprint shows a significant proportion of your emissions are linked to your electricity consumption, you may be interested in setting up a Power Purchase Agreement.
By deciding to go beyond guarantees of origin, you will improve your local impact and stand out from your competitors.
The world is changing, and so are consumers’ beauty preferences.
Diversifying your products to meet new beauty habits will enable you to reach emerging markets and make cosmetics more inclusive.
Droughts increase pressure on freshwater resources and force cosmetics companies to rethink the dependence of water-intensive industrial processes.
